marketing - Barbara Delinsky

What, me? Preorder?

Well, I don’t do it all the time, but here I am, asking you to preorder the paperback of Escape, which goes on sale Tuesday. So let’s take a minute to discuss the pros and cons of preordering.

Pro. You don’t risk forgetting; the book is on your doorstep the day it goes on sale.

Con. If forgetting is a problem, you may preorder the same book twice; I’ve actually done that.

Pro. You can be in the literary forefront, the first of your friends to read a book.

Con. If you end up hating it, the letdown is worse.

Naming the baby

A book title either hits me, or it doesn’t. When it doesn’t, I defer to my publisher. After all, a title is a marketing tool, and they’re the marketing experts. Of my last five books, from FAMILY TREE to the present, the only one I came up with myself was ESCAPE, but that was a no-brainer. ESCAPE was about … escape! From the first, that was the only title I could see on the cover.