Do you see ads? I mean, do they actually register with you?
I ask this after reading an article in my local paper, The Boston Globe. It’s about Gen Y-ers, or Millennials, and though I’m way older than they are, I like the fact that I occasionally behave like them. They ignore ads, says this article. Having grown up in a sea of ads, they take them for granted, just don’t notice, tune them out.
The advertisement sea grows all the time. It’s kind of like global warming, y’know? Marketers are the melting ice cap, seeping into places they never used to be. Like the supermarket checkout slip. Mine emerges from the register covered with ads.