I have a title!

Blueprints

Book titles arrive different ways. Some crop up at the get-go, even before I start writing a book. Others come when my publisher reads the opening of the book and a word or phrase pops up that is perfect. Others take longer to find.

My preference? I like having a title early on. It helps me focus.

Too many ads

Do you see ads? I mean, do they actually register with you?

I ask this after reading an article in my local paper, The Boston Globe.  It’s about Gen Y-ers, or Millennials, and though I’m way older than they are, I like the fact that I occasionally behave like them.  They ignore ads, says this article.  Having grown up in a sea of ads, they take them for granted, just don’t notice, tune them out.

The advertisement sea grows all the time.  It’s kind of like global warming, y’know?  Marketers are the melting ice cap, seeping into places they never used to be.  Like the supermarket checkout slip.  Mine emerges from the register covered with ads.

But do you like my book?

And so comes the Monday after the first weekend you’ve all have with my newest book.  I sit on tenterhooks wondering, worrying, hoping.

Sweet Salt Air  has actually been out and around for the sake of getting early reviews.  Part of the promotional campaign leading up to its publication entailed sending Advance Reading Copies to more than a hundred book groups around the country.  In return, they’ve posted reviews in blogs and on Facebook, Goodreads, Amazon, and the like.  Excerpts of some of these reviews appeared in a New York Times Book Review ad on Sunday, June 16.   Here’s the ad.  Pretty, huh?

What, me? Preorder?

Well,  I don’t do it all the time, but here I am, asking you to preorder the paperback of Escape, which goes on sale Tuesday.  So let’s take a minute to discuss the pros and cons of preordering.

Pro.  You don’t risk forgetting; the book is on your doorstep the day it goes on sale.

Con.  If forgetting is a problem, you may preorder the same book twice; I’ve actually done that.

Pro.  You can be in the literary forefront, the first of your friends to read a book.

Con.  If you end up hating it, the letdown is worse.

Naming the baby

A book title either hits me, or it doesn’t.  When it doesn’t, I defer to my publisher.  After all, a title is a marketing tool, and they’re the marketing experts.  Of my last five books, from FAMILY TREE to the present, the only one I came up with myself was ESCAPE, but that was a no-brainer.  ESCAPE was about … escape!  From the first, that was the only title I could see on the cover.