Naming the baby
A book title either hits me, or it doesn’t. When it doesn’t, I defer to my publisher. After all, a title is a marketing tool, and they’re the marketing experts. Of my last five books, from FAMILY TREE to the present, the only one I came up with myself was ESCAPE, but that was a no-brainer. ESCAPE was about … escape! From the first, that was the only title I could see on the cover.
In the case of the book I’ve just begun to write, the title that came to mind when I first got the idea was YOU ARE WHAT YOU EAT. But that stinks, and I knew it. It was cute, but it didn’t fit the book. Also, I think it’s been used a gazillion times. Run a search in the books section of Amazon and you’ll see that for yourself.
When I sent in my proposal, I did offer other title thoughts. As the story opens, my female leads are engrossed in a book called SALT, a love story set on a Maine island. It plays a role in my book, which is also set on a Maine island, hence surround by salt water. My female leads are working on a cookbook of island herbs and spices, of which salt is one. The book’s emotions bring tears – salt there, too. And then there’s “old salt,” as in an experienced sailor, and there are lots of those in this book. So using the word SALT in my title seemed like a good idea, but what to put with it?
My editor called this morning and proposed SWEET SALT AIR.
SWEET SALT AIR.
I turned it over. I said it aloud. I wrote it down. It fits the story, and it flows. I like it!
So that’s the title of my WIP. It could change if marketing comes up with something better. But for now, it’s SWEET SALT AIR. You like?