You’ve heard of Dennis Lehane, right? Since he’s a home town boy, my local press is all over him. So I wasn’t surprised to hear tv reports that his dog, Tessa (yup, that’s her pictured above), had disappeared on Christmas Eve and that he was offering to name a character in his next book after whoever gave him information leading to its return.
This isn’t a new concept. I’ve often auctioned off naming rights to the highest bidder at charity auctions. But that isn’t how I choose most of my names.